About so-mine

Meet Our Founder and CEO

Successful entrepreneur, business woman, wife and mother of two.
 

Shannon Blake started so-mine in 2010 with the goal of providing busy moms with smart, on-the-go products.  
 

While running a company, traveling the globe and juggling family commitments, Shannon is constantly dreaming up new product ideas to simplify life’s challenges.  

Shannon with her dog Moose

Meet Our Team

Our small, but mighty team is dedicated to creative and unique design, smart product development, flexibility, quality, and value – because it matters. 

Shannon Blake

Shannon Blake

Founder & CEO

Jennifer Newton

Jennifer Newton

Partner & Creative Director

Ali Adams

Ali Adams

Lead Graphic Designer

Jennifer Kiser

Jennifer Kiser

Graphic Designer

Ruth Leach

Ruth Leach

Office Manager

Tabatha Bates

Tabatha Bates

Finance Manager

What We Do

Our small, but mighty team is dedicated to creative and unique design, smart product development, flexibility, quality, and value – because it matters. 

 

We strive to reach people where they are in life, with a variety of stylish, quality products. 

 

How We Do It

Experienced, in-house design team
25+ years working in consumer products and the retail channel.

Product development is in our DNA
We launch an average of 50 products annually.

We develop for a broad range of categories
Stationery, housewares, food storage, travel and seasonal lines.

Category management
We constantly monitor our partners’ categories and identify opportunities.

We make a great partner
Our retail partners engage us in joint product development on a regular basis.

 

Why We Do It

Our company is led by women who are focused on developing and designing products for other women. Our mission is to create smart products for savvy shoppers like us; together we make life happen, a little better.